Multi-omics technologies have become indispensable in preclinical drug development, progressing from traditional genomics and transcriptomics to the great recent developments in access to patient samples, epigenomics, proteomics and AI analysis. Yet, most analyses are still performed on baseline samples, where cells remain at rest. For some types of drugs, this static picture can miss the most relevant signals for drug activity. For example, changes in key targets and signaling pathways responsible for activity and resistance for drugs whose mechanism of action require cell proliferation, may not be detected in the original resting sample. Volcano plot below shows the tremendous differences in RNAseq between original vs proliferating cells. Similar profound differences are observed with other multi-omics.